More revenue from the users you already have
Get a free retention teardown. I'll audit your onboarding flow, trial experience, and pricing page – and show you exactly where you're losing upgrades and renewals.
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Free · 30 minutes · No pitch
- Find out where your trial-to-paid conversion is leaking
- Identify the onboarding friction your team is too close to see
- Get a prioritized list of what to fix first – no fluff, no generic advice
I can't wait to connect!
Finge Holden
Founder, ConversionLab
TRUSTED BY SAAS TEAMS AT
Brands that trust ConversionLab with their onboarding, trial conversion, and pricing pages.
Why work with me
Find out where you're losing revenue
Get tailored recommendations and a clear plan for improving trial conversion, onboarding activation, and pricing page performance.
CUSTOMER RETENTION – FOR B2B SAAS
How your teardown works
A focused, no-fluff audit of the three conversion moments that matter most for retention – your onboarding flow, trial experience, and pricing page. You'll leave knowing exactly where you're leaking revenue and what to fix first.
- Map your retention landscape
Tell us about your product, your funnel, and where you think the leaks are. We'll identify the three areas - trial conversion, onboarding, and pricing - that are most likely costing you revenue. - Audit your flows end-to-end
We go through your onboarding flow, trial experience, and pricing page with fresh eyes - looking for friction, drop-off points, and missed conversion opportunities your team is too close to see. - Get your findings and a clear path forward
You receive a prioritized breakdown of what's hurting retention, why it matters, and exactly what to fix first to move the numbers.
No pitch, no fluff - just practical insights you can use straight away.
ConversionLab has been absolutely fantastic for BetterWorld. A wealth of CRO experience combined with the ability to produce elegant designs and wrap thoughtful systems around.
“
Whit Hunter
CEO & Founder
BetterWorld
99.5 %
Increase in signups
52% more trial signups chose the free trial CTA by removing the demo gate for high-intent users ready to try the product – Heatseeker.ai (99% significance)
ConversionLab is a Nordic CRO agency for B2B SaaS companies, serving clients across the Nordics, Europe, and North America. We run structured A/B testing on landing pages, trial flows, and pricing pages to increase conversion rates and reduce customer acquisition cost – without requiring changes to your product or ad spend.
© 2026 ConversionLab
More trials converting to paid
Find exactly where trial users drop off and fix the experience before the clock runs out – without touching your product roadmap.
Faster time to aha moment
Get a full audit of your onboarding flow and a clear map of every friction point standing between signup and activation.
Fewer upgrades lost to pricing confusion
Know exactly which plan structure, anchoring, and CTA changes will turn upgrade intent into upgrade action.
